Underwear Brand Parade Sold to Lingerie Manufacturer Ariela
Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.
Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates
Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder
Let the Real Stretch Marks Rip - The New York Times
Bra Designers & Manufacturers Ariela & Associates International
What Parade's Sale Says About the State of DTC
EXCLUSIVE: Ariela & Associates Inks Deal to Purchase Curvy Couture
What Happened at Parade
Parade Underwear Line Is at Target & Prices Start at $10
Underwear Brand Parade Sold To Lingerie Manufacturer Ariela, 55% OFF
Parade Launches Re:Play Underwear in Sizes up to 5XL
Parade acquisition will revamp intimates firm Ariela & Associates
Let the Real Stretch Marks Rip - The New York Times
Parade Acquired by Intimates Company Ariela & Associates International
What Parade's Sale Says About the State of DTC