Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

$ 14.99

4.6
(193)
In stock
Description

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder

Let the Real Stretch Marks Rip - The New York Times

Bra Designers & Manufacturers Ariela & Associates International

What Parade's Sale Says About the State of DTC

EXCLUSIVE: Ariela & Associates Inks Deal to Purchase Curvy Couture

What Happened at Parade

Parade Underwear Line Is at Target & Prices Start at $10

Underwear Brand Parade Sold To Lingerie Manufacturer Ariela, 55% OFF

Parade Launches Re:Play Underwear in Sizes up to 5XL

Parade acquisition will revamp intimates firm Ariela & Associates

Let the Real Stretch Marks Rip - The New York Times

Parade Acquired by Intimates Company Ariela & Associates International

What Parade's Sale Says About the State of DTC