Can You Hear Me Now?: Marketing Campaign That Revolutionized the Telecommunications Industry

The "Can You Hear Me Now?" campaign by Verizon Wireless was a multi-year marketing effort aimed at promoting the company

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India's Journey to Global Leadership in Electric Motors

Introduction - Inside the Disney Marketing Machine

Route to $2.26 Trillion Market Cap: Apple's Power of Understanding

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Transform Yourself: Part 2 of Competence Development

What makes the Joker character so intriguing to people?

Why Most Mission Statements Make Us Cringe

The Best A Man Can Get' or 'The Best Men Can Be' ?

The Best A Man Can Get' or 'The Best Men Can Be' ?

The Rise of Red Bull: The Secrets of Surrogate Marketing