Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise - Glossy

Though Alo Yoga is most typically associated with leggings and sports bras, the 16-year-old brand has been making its viral sherpa coats and jackets since 2014. On its website, it promotes a dedicated "Sherpa Shop" where 33 products can be found in the fabric, which is a faux sherpa. The entry into the category is the brand's $88 micro sherpa off-duty cap, and the most expensive item is the $298 oversized sherpa trench.

Glossy Pop Newsletter: How The Outset creates social buzz without its famous founder on social media - Glossy

Glossy on LinkedIn: Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise

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Glossy on LinkedIn: Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise

Glossy Pop Newsletter: 2024 brides sought out influencer-level perks, and brands got on board - Glossy

Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise - Glossy

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Griselda Martin on LinkedIn: #happyvalentinesday #aloyoga #alocorporate

Glossy Beauty Pop: 10 learnings about the power of the influencer from the inaugural event - Glossy

Glossy Pop Newsletter Archives - Glossy

Glossy Beauty Pop: 10 learnings about the power of the influencer from the inaugural event - Glossy

The Influencers Magazine - 2020 - Discover the World's most influential Travel influencers by World Luxury Media - Issuu