Brand Exposure New Year's Eve Style; Planet Fitness And Times Square

Can a brand try to own New Year’s Eve, or at least the eyeballs turning to “The Crossroads Of The World.” Planet Fitness certainly gave it a shot.

Inside the world of L.A.'s gym-fluencer ecosystem - Los Angeles Times

Bringing on the 👍 New Year with Planet Fitness - The Shorty Awards

New Year's Eve revelers brave Omicron for Times Square party

Photos: Times Square Celebrates 2021 In A Pandemic New Year's Eve Without Crowds - Gothamist

Times Square New Years Eve Planet Fitness 2018 hat Brand New W/Purple Studs

City Life Org - New Year's Eve Organizers and Presenting Sponsor Planet Fitness Test Air Worthiness of Confetti in Times Square

Why a giant puppet is walking the streets of New York

The Practical Use Of The Exposure Triangle - CreativeRAW

Photos: Times Square Celebrates 2021 In A Pandemic New Year's Eve Without Crowds - Gothamist

Health & Fitness Brand Profiles Part 1: Meal Planning, Athletic Apparel, UV Ray Protection, Boutique Studios, 3D/4D Technology & Corporate Wellness

Summary: The long-term implications of COVID-19 on the fitness and sporting goods industries.

Twitter reacts to that dystopian NYE Planet Fitness debacle

Planet Fitness Announces Return as Presenting Sponsor of New Year's Eve Celebration in Times Square

Who owns Planet Fitness? Here's why socially-distanced 'Dick Clark's Rockin' New Year's Eve' sponsor sparked fury