Gen Z and Millennials Now Prefer Dupes to Luxury, for More Than

The majority of young consumers would still buy dupes even if they could afford the real thing—proving this is more than an economic trend

What is Gen Z?

What do Gen Z and Millennials Want from the Modern Workplace? - Social Pantry

How Gen Z's sustainability concerns are influencing others

The conscious splurge

JTAER, Free Full-Text

Ryan Persaud on LinkedIn: Use Strategic Thinking to Create the

貯金よりも今を楽しみたい！Z世代が実践する「ソフトセービング」や

Gen Z's Vintage Tech Obsession is Not as Big as It Seems - YPulse

Marketing to Gen Z: How to Get It Right