M&S bra-fitting goes digital

The new tool, which is now live in store and online, offers a personalised experience for customers, including appointment reminders, and follow-up emails

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M&S crop top called 'the perfect bra' is just £8.50 in the sale and 'fits like a glove' - OK! Magazine

marks & spencer

Digital tools have empowered staff during the pandemic, says M&S stores boss, Analysis

I tried Marks and Spencer's virtual bra-fitting and I couldn't believe what I found' - April Curtin - MyLondon