Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.

IMG_LA-GettyImages-16406_2_1_674ISAJC.jpg

How The Lululemon Brand Became Iconic In Athletic Wear - Kimp

Lessons from Lululemon: An Imperfect Journey to Athleisure Dominance

Ecosia - An Eco-friendly Search Engine That's Planted 6 Million Trees - Tharawat Magazine

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand

33 best Lululemon Cyber Monday deals 2023: up to 60% off

Lululemon: The Fitness Brand Designed For Real Life, The Journal

Start - Tharawat Magazine

Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

lululemon manifesto — Story

lululemon manifesto — Story

Lululemon: From Niche Market Pioneer to Apparel Ubiquity - Technology and Operations Management