JCP redesigns own brand activewear

The Xersion label is getting a performance fabric upgrade and a new look since its launch three years ago

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How J.C. Penney Picked Its New Logo - WSJ

JCPenney was once a shopping giant. Can it make a comeback?

JCPenney Launches Private Label Brand Developed In House by BIPOC Designers

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JCPenney: What would it take to rebound this retail giant?

Nike To Benefit From Opening Stores Within JCPenney Locations