Industry verdict: Tesco was right to ditch Value range

This week Tesco unveiled the Everyday Value range to replace its 20-year-old Value sub-brand. We asked retail and branding experts what they made of the decision.

Tesco (Strategy), Tesco

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We have to build better brands and we need a different conversation', admits Tesco chief

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2bn wiped off Tesco's value as profit overstating scandal sends shares sliding – as it happened, Eurozone crisis

Tesco loses £2bn in value as investigation of profit overstatement begins, Tesco

Tesco pushes 'home of gaming' positioning after Game collapse

2bn wiped off Tesco's value as profit overstating scandal sends shares sliding – as it happened, Eurozone crisis

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Tesco rebrands Value range, Tesco

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The Tesco value range