What Is a Visual Identity and Why Does It Play a Crucial Role in Branding? - The Branding Journal

Discover the significance of a strong visual identity for your brand. Learn about its role in brand recognition, differentiation, and customer connection, and explore key elements like color palette, logo, and typography in this comprehensive guide.
One of the key components of building a successful brand is developing a strong visual identity. This article looks at what a visual identity is, why it's important for your brand, and how to build one that's memorable and unique.  What is a Visual Identity? A brand's visual identity is…

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