How intimates brand Kindly markets a Walmart-exclusive business

Intimates manufacturer Gelmart launched a new Walmart-exclusive brand called Kindly. But the company is marketing like a DTC brand.

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How intimates brand Kindly markets a Walmart-exclusive business

Kindly Yours Women's Sustainable Seamless Hipster Panties, 6-Pack - Walmart .com

Walmart elevates its intimates brand with a new name and expanded product line - New York Business Journal

Will Walmart's Latest Acquisition Disrupt the Lingerie Market?

Looking for disposable women's incontinence underwear that gives you maximum protection? Tired of bulky adult diapers that don't look and feel like

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Victoria's Secret Adds Lingerie, Apparel to Storefront - Retail TouchPoints

The Wal-Mart Effect: How the World's Most Powerful Company Really Works-and HowIt's Transforming the American Economy: Fishman, Charles: 9780143038788: : Books

Fashion Becomes Its Own Force as Walmart Reconsiders Brand Acquisitions