Has the Oprah Effect Diminished?

A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?

This Oprah-Approved Philosophy Moisturizer Is 40% Off at Ulta

Oprah Winfrey - Articles & Biography

WW International extends Oprah deal to 2025

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The Age of Oprah: Cultural Icon for the Neoliberal Era (Media and Power)

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Oprah Effect: What It Is, How It Works, Examples

Oprah Winfrey - Articles & Biography

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WW International extends Oprah deal to 2025

Oprah on the issues: A guide to the TV icon's political leanings

Billionaire Oprah Winfrey Building Legacy of Impact & Philanthropy

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