Global Branding and Glocal Branding Strategies - BA Theories (Business Administration & Management)

Branding is about creative a strong perception of a company and its product/services in the minds of the consumers. A truly global brand: meets the wants and needs of a global market is offered in all world regions has the same brand name, and in some instances, a similar image and positioning throughout the world. […]

The concept of glocalization and its incorporation in global brands' marketing strategies

PDF] The Glocal Strategy Of Global Brands

Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales

PDF) Exploring local vs global brand associations in an emerging market using BCM technique

Mogilner strategic brand-management-syllabus-2015-wharton

PDF) THE GLOCAL STRATEGY OF GLOBAL BRANDS

Industrial global brand leadership: A capabilities view - ScienceDirect

Global Marketing: Definition, Scope, Strategies, Examples - BA Theories (Business Administration & Management)

PDF) Rethinking of Marketing Theory Series A Conceptual Foundation

PDF) Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country

Global Branding Strategies to Create an International Brand

PDF) Global MarketinG A decision-oriented ApproAch