Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom Licensee - Retail Bum

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Parade is being acquired by Ariela & Associates International, an intimates manufacturer and licensee of Fruit of the Loom.

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Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom Licensee — Retail Bum, by Retail Bum

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Gen Z underwear start-up Parade snapped up by Fruit of the Loom license -holder