Reebok gives Aditya Birla Fashion a quick entry into sportswear race - BusinessToday
The sluggish but profitable and well-known brand fits well into ABFRL’s expanding fashion and lifestyle portfolio for it to foray into sportswear, experts say.
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Management lessons business leaders can learn from sports - BusinessToday
Issue February 2022 - GQ India
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Reebok has yet another new owner
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PDF) DIGITAL MARKETING - THE PREFERENCE OF GEN Z
Aditya Birla Fashion & Retail will take over Reebok's Indian operations
Authentic Brands to Acquire Reebok for $2.5B