Evolving the Olympic brand

Official home of the IOC. Find the latest news and featured stories, information about IOC members plus Olympic principles, values and legacy.

The Recent Evolution of Olympic Podium Designs - Core77

Swifthaus Design

You! Be Inspired! - Olympic Games Logos and Posters

The Olympic Spirit 100 Years Of The Games by Susan Wels Brand New Hardcover Book

The Evolution Of the Summer Olympics Logo Design From 1924 To 2016

Logo of the Day - QBN

Athlete Marketing - How branding contributes to success - Effetti Designs - Sports Marketing and Design Studio

Formula 1 unveils new identity - Effetti Designs - Sports Marketing and Design Studio

Design evolution of the summer Olympics games. 1956-2020 : r/olympics

Advertising During the Olympics & Paralympics

The first rebranding of the Olympic Games

Jacky) Winter is coming - OMGLORD