Dick's Sporting Goods - Women's Fitness

Strong is beautiful. This was the rallying cry behind the Women’s Fitness campaign we created for Dick’s Sporting Goods. DSG wanted to reach women who are serious about pushing their bodies, not to conform to society’s standards, but hit the goals they set for themselves. They w…

Ally Fouts - Brand Practice Area Lead - Upstatement

DESIGNWomen’s specific designHigh-density foam constructionProtects hands during heavy liftingOptimal range of motion with back openingAdjustable hook

Nike Women's Gym Ultimate Fitness Gloves

DICK'S Sporting Goods Women's Fitness 2014 Campaign: A Shareable

U.S. Forest Service Ad Council: Discover the Forest

U.S. Forest Service Ad Council: Discover the Forest

Made by women, for women. A strappy bra designed for workouts, yoga, and light running. Easy and comfortable, this playful take on a strappy bra is

On Women's Active Bra

Dick's Sporting Goods Looks Winded - WSJ

Prison Books Collective

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Gear and Apparel for the Female Athlete

DICK'S Sporting Goods: Women's Fitness

Laura Sweltz