Star-Designer Strategy: Rebuilding Gucci with Tom Ford
Star-Designer Strategy: Rebuilding Gucci with Tom Ford Objective: To study how Gucci faced a serious challenge of rebuilding the brand after its fall down. Brief History Guccio Gucci opened a small shop selling leather goods on the via del Parione in Florence in 1923. He sold luggage imported from Germany and offered…
Burberry and Gucci, PDF, Brand
Gucci, PDF, Luxury Goods
The untold story from House of Gucci: how Tom Ford saved Gucci from bankruptcy and revamped Yves Saint Laurent, then left to start his own fashion brand
2016, T1 2016 MPK732 Marketing Management (Cluster B)
Gucci Path to Iconic Luxury: A Success Story
Burberry and Gucci, PDF, Brand
GUCCI-Ever growing with customers expectations T1 2016 MPK732 Marketing Management (Cluster B)
Tom Ford after Tom Ford? Peter Hawkings revels in memories of Gucci for his debut
Gucci, PDF, Luxury Goods