Chanel S.A: Chapter 10: Product Concepts

CHANEL: Ch. 10 - Product Concepts

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Chapter 10 Product Concepts

Chapter 10 Product Concepts. What is a Product? A bundle of benefits What the buyer gets…not what the seller sells Tangible items, services, ideas. - ppt download

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Chanel S.A: Chapter 10: Product Concepts

CHAPTER 10 Product Concepts - ppt download

Chapter 10 Product Concepts

Chapter 10 Product Concepts