Champion is the hot athletic brand once again according to social and sales data

For years, Champion was the odd player out when it came to athletic wear. It was the inexpensive brand found in discount racks at big-box stores while Adidas, Puma, and Under Armour commanded both popularity and fancy price tags.

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Caitlin Clark is impacting the marketing power of women in sports

Bryce Young Partners With BodyArmor Ahead of NFL Draft

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