HSBC: Red Bull rival Monster to dominate energy drinks sector

Monster is trying to reach more females in a male-skewed consumer base—but that's just the tip of the iceberg as it competes with Red Bull, according to analysts at HSBC.
Monster is trying to reach more females in a male-skewed consumer base—but that's just the tip of the iceberg as it competes with Red Bull, according to analysts at HSBC.

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PDF) Redbull: Dominating The Energy Drink Industry