Reintroducing Three Private Brands Ahead of Autumn's Arrival - Penney IP LLC

JCPenney is proud to reintroduce three beloved private brands to meet the needs of our customers just in time for fall. Adding to the strength of JCPenney’s portfolio, Ambrielle® intimate apparel has been artfully redesigned with every detail in mind, while J. Ferrar® and Stafford® collections bring style and versatility to menswear. Get an inside look at

Repositioning a Brand: JCPenney showed brand reinvention can stretch only so far

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Reintroducing Three Private Brands Ahead of Autumn's Arrival - Penney IP LLC

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