The Agile Brand: Creating Authentic Relationships Between Companies and Consumers by Greg Kihlström
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Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways.
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Marketing AI Profile: Greg Kihlström
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April 14, 2023 - Customer Experiences Greg Kihlström and 10
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The Agile Brand: Creating Authentic Relationships Between
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Greg Kihlstrom Customer Experience, Employee Experience
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The Agile Brand (2018) — Greg Kihlström Marketing Technology
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The Agile Brand (2018) — Greg Kihlström Marketing Technology
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House of the Customer, a new book by Greg Kihlström, discusses
3 Ways Agile Brands Embrace Storytelling
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The Agile Brand: Creating Authentic Relationships Between
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The Agile Brand: Creating authentic relationships between
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The Agile Brand Podcasts - The Agile Brand Guide
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The Long-Term Benefit of a Modern and Agile Brand; Off Script No
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Greg Kihlstrom: Kindle Store
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The Agile Brand™ with Greg Kihlstrom on Apple Podcasts
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Customer Data Platform (CDP) - The Agile Brand Guide