Mattel Hopes to Reinvent Barbie With an Assist From Hollywood

Toy company executives talk about the latest role for the iconic doll

How to reinvent a classic - by Will Poskett

From mimicking Elizabeth Taylor and Marilyn Monroe to embracing diversity: Here's a look at Barbie's evolution over the years as Margot Robbie's Barbie releases in theatres on July 21

Woman Who Inspired Barbie Doll Gives Margot Robbie's Movie Character Thumbs-Up

Role Call: Who Got Hired in Hollywood?

214 Barbie Head Stock Photos, High-Res Pictures, and Images

Richard Dickson, president and chief operating officer at Mattel News Photo - Getty Images

Mattel unveils first Barbie with behind-the-ear hearing aids – The Hill

The Circuit - Bloomberg

6,412 Film Dolly Stock Photos, High-Res Pictures, and Images

After 'Barbie' success, Mattel to make American Doll live-action movie

Meet the 'Barbie' Cast: From Past Roles to Off-Screen Relationships