Aerie April Fooled us with their male body positivity ads

At the end of April, Aerie released new ad campaign videos
At the end of April, Aerie released new ad campaign videos 'launching' their latest line: #AerieMAN. Sure, the ads were a little bit silly in parts - but the message they were sending was loud and clear - the real you is sexy.

Aerie April Fooled us with their male body positivity ads

Aerie April Fooled us with their male body positivity ads

Aerie's Male Body-Positivity Ads Were an April Fools Joke

Fashion and the Body Positive Movement, Fashion

People are suddenly threatening to boycott American Eagle's wildly successful lingerie brand

It turns out that body positive #AerieMan campaign was just an elaborate April Fools' joke - HelloGigglesHelloGiggles

Aerie's Body-Positive Men's Underwear Campaign and Notoriously Dapper, Kelvin Davis

Fashion Industry Succumbs to April Fools' Madness

Spoof Or Not, The 'Aerie Men' Campaign Is Pretty Great

Aerie Man Was a Joke

6 months after Aerie poked fun at male body positivity, this is what's gone down