Analysis: Everything you need to know about Tesco's Brand
Tesco has replaced its Price Promise with the Brand Guarantee scheme from today. Retail Week takes a closer look at the initiative.
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How Tesco used 'brand shaping insight' to take calculated risks
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Analysis: Everything you need to know about Tesco's Brand
Tesco demands suppliers make healthy products more affordable
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Tesco - Wikipedia
Analysis: Tesco's image problem must be addressed by new boss Dave