Alo Takes Aim at Segment Giant Lululemon, Attracts Gen Z
Alo Yoga has a celebrity following, and its fitness clothing is becoming a favorite with Gen Z and Gen Alpha, The Wall Street Journal reports.
Alo Yoga Vs. Lululemon Store Tour
Alo Yoga Is Beating Lululemon at Its Own Game - WSJ
Alo Yoga Is Beating Lululemon at Its Own Game - WSJ
Licensing Magazine Oct 2023 by BM srl - Issuu
The Marketing Strategies Alo Yoga Used To Become Lululemon's #1
Alo Yoga Vs. Lululemon Store Tour
Lululemon Athletica's Strong Brand Has Room For Growth, Bolstered
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Winning over Gen Z's 'me mentality,' with Alo Yoga, Ulta Beauty