Alo Takes Aim at Segment Giant Lululemon, Attracts Gen Z

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Alo Yoga has a celebrity following, and its fitness clothing is becoming a favorite with Gen Z and Gen Alpha, The Wall Street Journal reports.

Alo Yoga Vs. Lululemon Store Tour

Alo Yoga Is Beating Lululemon at Its Own Game - WSJ

Alo Yoga Is Beating Lululemon at Its Own Game - WSJ

Licensing Magazine Oct 2023 by BM srl - Issuu

The Marketing Strategies Alo Yoga Used To Become Lululemon's #1

Alo Yoga Vs. Lululemon Store Tour

Lululemon Athletica's Strong Brand Has Room For Growth, Bolstered

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Winning over Gen Z's 'me mentality,' with Alo Yoga, Ulta Beauty