Complaint Filed Against Lululemon over Greenwashing

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Advocacy nonprofit Stand.earth has filed an anti-competition complaint against leading Canadian fashion brand Lululemon claiming that the latter’s ‘Be Planet’ campaign misleads customers about its environmental impact.

lululemon's coal pollution

TexFash (@TexFash) / X

Stand.earth

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TexFash (@TexFash) / X

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Stand.earth - 💥BREAKING: We have filed a complaint with Canada's greenwashing regulator and accused lululemon of misleading its customers by selling products that “make the planet healthier” —when in fact, its climate

CBC Radio: Stand.earth Files Greenwashing Complaint Against Lululemon