Brand identity structure (Aaker & Joachimsthaler (2000). From Figure 1

brand management the dancing corkscrew

Literature Review

A Conceptual Framework Download Scientific Diagram

Customer-based Brand Equity in Digital Age: A Conceptual Approach

Brand building on the web (Aaker and Joachimsthaler, 2000, p. 237)

Aaker's Brand Identity Planning Model.

Aaker brand architecture

IMPACT OF BRAND IDENTITY ON PERCEIVED BRAND IMAGE OF THE NELSON MANDELA METROPOLITAN UNIVERSITY

Building Strong Brands, Book by David A. Aaker, Official Publisher Page

Brand architecture (Source: Aaker & Joachimsthaler, 2000: 135)

Board members' educational backgrounds and branding success in Taiwanese firms - ScienceDirect

Annotation of Dynamic Identities in Interactive Aesthetics