A Look into Lululemon and Maia Active's KOL Strategy on Red

Red (Little Red Book, or Xiaohongshu in Chinese) is already a must-do platform in China’s content marketing space. In this article, we will compare the Red KOL marketing strategy of 2 yoga brands: Lululemon and Maia Active. In addition, we will offer practical suggestions for international brands operating in China.  Why Red is perfect for sports fashion brands Red is the perfect intersection Read More

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From humble beginnings to sweaty success, Lululemon's impressive China triumph, Advertising

Branding concepts in the context of China report by daxue consulting