A FRAMEWORK OF BRAND ALLIANCE FORMATION

PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research

A FRAMEWORK OF BRAND ALLIANCE FORMATION

PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research

Kevin E. Voss's research works Oklahoma State University - Stillwater, OK (Oklahoma State) and other places

A FRAMEWORK OF BRAND ALLIANCE FORMATION

PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research

Validated research model Download Scientific Diagram

Specificity Analysis (SA) of the professional sub-corpus

A FRAMEWORK OF BRAND ALLIANCE FORMATION

PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research

Semantic map of the four conceptual clusters of Thematic Analysis of